Emerging Trends and Challenges in Retail Store Management in India
DOI: 10.70650/rvimj.2024v1i3005
Published Date: 04-10-2024
Issue: Vol. 1 No. 3 (2024): October 2024
Published Paper PDF: Download
Abstract- Retail store management has undergone major transformations in India over the last two decades. The rapid growth of organized retail, technological innovation, and changing consumer behavior have reshaped how retail operations are planned and executed. Traditional kirana stores still dominate in volume, but modern retail chains and e-commerce platforms are expanding rapidly, creating new opportunities and challenges. This paper examines key trends in retail store management in India, focusing on digital integration, customer experience, inventory management, and supply chain innovations. It also highlights the challenges retailers face, including competition from e-commerce, cost pressures, and consumer expectations for personalization. The study draws from existing literature and secondary data to explore strategies for sustainable growth in Indian retail.
Keywords: Retail Management, Indian Retail, Customer Experience, E-commerce, Supply Chain.
